JR Adventures is a Red Deer–based outdoor adventure company dedicated to creating memorable experiences for guests of all ages. With a passion for the outdoors, community, and adventure, JR Adventures offers unique opportunities to explore and enjoy Central Alberta. As the new operators of Heritage Ranch, JR Adventures is proud to build on the ranch’s longstanding connection to the community while bringing fresh energy, exciting experiences, and a continued commitment to making Heritage Ranch a destination where families, visitors, and adventure seekers can create lasting memories.